Dan Fields is distinguished in business development as a leader in driving strategic value to enhance business growth. He does this by formulating and executing organizational concepts and creating strategic and innovative marketing, sales, and customer success plans. Dan’s solid history of contributing to business development by devising exceptional and innovative go-to-market (GTM) strategies has repeatedly achieved bottom-line revenue growth for many established corporate entities and startups.
In his professional journey, Dan has played a pivotal role in creating programs that refine existing product offerings and introduce new market capabilities. His complex mergers and acquisitions (M&A) leadership is marked by implementing processes that foster rapid revenue increase and precise forecasting.
A proponent of team dynamics, Dan excels in cultivating teams dedicated to ongoing improvement, a philosophy that has consistently enhanced customer satisfaction and business value. For instance, When Dan first joined Patter, the company had just one sales and one marketing employee. Dan immediately saw that the salesperson was not a good fit and that a team needed to be built. So, he worked to construct a high-performance sales, marketing, and customer success team. He expanded the sales team to five and added three marketing pros and two customer service reps. This move increased market growth, improved company culture, and created a stronger market presence. Feedback indicated major lead generation and sales improvements: MQLs rose from 72 to 321 monthly, SQLs from three to 148, and closed won opportunities from two per quarter to 22. The sales cycle average was cut to 63 days, significantly boosting the team's efficiency and ARR.
Dan's educational background, which includes studies in organizational theory, global leadership, career development, managerial accounting, business ethics, and marketing research at Saddleback Community College in Mission Viejo, CA, further solidifies his professional acumen. He brings extensive insight into various industries, including retail, security products and services, advertising, marketing, custom software, IT services, call centers, business centers, telecommunications, and multimedia. His global experience is expansive, having managed teams across the Asia-Pacific, Latin America, Europe, the Middle East, and Africa.
A native of southern California, Dan and his family reside in Yucaipa, CA.
“…With his outstanding leadership and team-building abilities, he developed a high-performing sales team, demonstrating a distinct ability to inspire and motivate. Under his stewardship, an efficient sales infrastructure was implemented, including comprehensive goals and metrics that greatly enhanced team productivity. His ability to strategize and execute plans significantly contributed to our company's success …”
Greg McHale
Founder/Former CEO
LetsAllDoGood/UnionStrong
Summary of Professional Pursuits
Chief Revenue Officer | Patter
At Patter, formerly known as LetsAllDoGood and based in White Plains, NY, Dan Fields serves as the Chief Revenue Officer, a position he has held since October 2022. In this remote role, Dan executes the corporate strategic plan focusing on expanding customer segments and forging robust business partnerships. His responsibilities include designing sales processes, managing quotas, setting realistic goals, formulating annual budgets, and developing compensation plans that align with organizational objectives and market standards.
As the head of operations, Dan oversees ten direct reports and manages a quota goal of $3.6M. Under his leadership, the brand has seen significant recognition and awareness growth alongside notable increases in sales and revenue.
Several notable accomplishments mark Dan's tenure at Patter. He has achieved a remarkable $2.1M in revenue growth through effective recruitment and leadership of a high-performing team. Under his guidance, the company has witnessed a 52% increase in annual recurring revenue (ARR) and a 67% growth in profitability, attributed to his creation of detailed compensation plans and GTM strategies. Additionally, Dan has realized a 12% reduction in operational expenses and a 23% decrease in HR costs by consolidating communications and migrating to more efficient platforms.
His team successfully has gained momentum in the Housing, Union, Non-Profit, and Education verticals while finding pathfinders into new verticals such as Organized Religion, Events/Conferences, and Law Enforcement segments. Furthermore, Dan has enhanced the marketing qualified leads (MQL) to sales qualified leads (SQL) ratio by 40% and improved the SQL to closed win ratio by 4%, showcasing his exceptional talent in driving business growth and operational efficiency at Patter.
Chief Revenue Officer | Graid Technology
At GRAID Technology in Santa Clara, CA, a manufacturer of data security software products, Dan Fields served as the Chief Revenue Officer from April 2020 to December 2022. Dan worked closely with the CEO in this role to elevate the company's profile by managing its strategic visions and goals and was instrumental in directing and implementing effective business strategies and organizational structures, focusing on driving revenue growth.
Dan's leadership was vital in building efficient sales, marketing, and customer care teams, and he managed over 30 direct reports with a revenue target of $12M . Under his guidance, the company saw significant progress. Dan was responsible for escalating product sales from zero to nearly $14M in just three years, enhancing brand recognition and revitalizing the company's presence across North America, EMEA, and LATAM. He achieved this by building a technology-focused team and increasing sales qualified leads (SQLs) and customer engagement.
A significant contribution was Dan’s ability to secure substantial investor funding. He was central to developing and presenting investor decks that clearly outlined the company's growth trajectory. His efforts secured over $32M in Series A funding across two rounds, projecting the company's growth from $0 to an estimated $72M within five years.
Moreover, Dan played a crucial role in transforming the company's market profile. He spearheaded revamping the company's logo, color scheme, website, and GTM strategy. This overhaul earned GRAID Technology recognition as an industry leader. The company secured prestigious awards, including CRN's Top 10 Data Storage Start-Ups and the CES Innovation Award.
Vice President of Sales, Marketing, and Channel | QuadraNet Enterprises
At QuadraNet Enterprises in Los Angeles, CA, a company specializing in complex IT solutions and services, Dan Fields was Vice President of Sales, Marketing, and Channel from September 2019 to April 2020. The executive leadership team recruited Dan to address the company's challenges of high turnover, unstable culture, and declining revenues. He managed 32 direct reports and a revenue growth target of $10M.
During his tenure, Dan made significant strides in growing QuadraNet's customer base across the US, LATAM, and EMEA. His efforts led to an impressive $3.5M in revenue from data center and SDWAN sales in just four months. This growth also included acquiring 54 new clients and successfully upselling 35% of the existing customer base.
Dan's role involved various responsibilities and skills, including sales channel management, hiring, training, mentoring, revenue growth, network expansion, client onboarding, prospecting, cloud product development, and business expansion.
In addition to these successes, Dan played a pivotal role in setting up teams, strategies, and a GTM plan for QuadraNet's expansion into data centers, SDWAN, and private cloud offerings. He was instrumental in developing a marketing team, rebranding the company, and forming a sales and channel department. These efforts significantly positioned QuadraNet for growth and expansion, setting a firm foundation before the COVID-19 pandemic's impact. Dan's leadership at QuadraNet was marked by his ability to navigate through challenging situations, leading to substantial growth and development for the company.
Senior Director of IT Solutions | CenturyLink
During his tenure at CenturyLink in Broomfield, CO, a prominent Network and IT solutions provider, Dan Fields held the position of Senior Director of IT Solutions in remote role, from November 2013 to November 2019. His primary responsibility was managing sales teams focused on surpassing annual sales quotas and expanding CenturyLink's customer base. This role entailed identifying, implementing, and maintaining strategic plans for individual accounts, overseeing the design and execution of customized solutions to meet client needs, thus ensuring customer satisfaction and business growth. Dan managed an extensive team of over 370 direct and indirect reports and was responsible for a significant revenue goal of $530M.
Dan's key responsibilities at CenturyLink included program management, mergers and acquisitions (M&A), financial metrics, new product development, bidding, presentations, team growth, and market growth. While at the company, he adeptly navigated the acquisition of TWTelecom by Level 3 and Level 3's subsequent acquisition by CenturyLink. These events led to growth in existing and new programs, with Dan as a crucial advisor on the M&A board for these acquisitions.
One of Dan's significant initiatives was leading the growth of a top IT connectivity team through the mergers of TWTelecom, Level 3, and CenturyLink. This effort culminated in the successful development of the Constellation platform, significant advancements in the division's ranking, and the introduction of new offerings. Additionally, he directed a four-person team to secure a $12.8M contract for a fully smart stadium in Minnesota, successfully re-entering and winning the bid for comprehensive Telecom and IT Solutions after initially being eliminated due to high pricing.
Furthermore, Dan was instrumental in growing a team from zero to 286 members across various roles. His strategic expansions and acquisitions with Level 3 and CenturyLink sustained yearly revenue and market growth, achieving an impressive 160% revenue growth.
Regional Director of Sales | Iron Mountain
At Iron Mountain, a Records Management and Data Protection Organization in Boston, MA, Dan Fields held the Regional Director of Sales covering the Western US, from November 2006 to November 2013. In this role, he was a regional leader in sales and local marketing, delivering various solutions and services.
Dan primarily focused on delivering targeted revenue growth through effective sales proof of concept (PoC) and managing enterprise, national, and international accounts. He oversaw a team of over 40 direct and indirect reports and managed a substantial quota attainment of $112M.
In his capacity, Dan was also responsible for developing sales plans, business development strategies, presentations, and team management, improving revenue growth, enhancing customer satisfaction, and increasing service usage. During his tenure, Dan consistently delivered 120% of the targeted revenue growth year-over-year (YoY). His exemplary performance earned him the Chairman’s Club award for three consecutive years and the Best of the West award for all six years of his tenure.
One of Dan's significant contributions was transforming Iron Mountain's sales strategy. He pioneered assigning a single business development executive (BDE) to each account, with each BDE skilled in three product areas. This strategic move not only streamlined the sales process but also led to increased efficiency and customer satisfaction. Consequently, this approach was adopted nationwide, reflecting the effectiveness and impact of Dan's strategic vision and leadership at Iron Mountain.
Earlier Roles
Dan Fields' early career was marked by significant roles at Time Warner Cable and Ganz, where he demonstrated his burgeoning talent in sales and account management.
At Time Warner Cable, Dan held the Senior National Sales Manager position. In this role, he drove sales across a multi-state district covering California, Nevada, Hawaii, and Arizona. Dan played a crucial role in contributing to the company's growth, consistently surpassing targets and goals set for his team and himself as an individual contributor. His tenure at Time Warner Cable was characterized by his ability to adapt and thrive through multiple mergers, during which he expanded the organization's book of business and continuously outperformed targets. He was also instrumental in mentoring and managing a sales team while managing a significant business book. Time Warner Cable, known as one of the largest cable companies in America and operating in 29 states, later became part of Charter Communications. Dan's journey with the company began with MediaOne in cable advertising sales, evolving through seven mergers to offer various advertising resources, from digital to television.
Before joining Time Warner Cable, Dan worked at Ganz as a Territory Sales Representative focusing on the Southern California region. In this role, he was an account manager and sales representative with the dual responsibility of seeking new business opportunities and nurturing existing accounts. His role extended to managing inventory and consistently introducing new products. Ganz, a major gift and collectibles wholesale provider, offered various products, from teddy bears to high-scale home decor, catering to different retail store themes.
Dan's time at Time Warner Cable and Ganz highlights his early adaptability, sales, and account management skills, as well as his ability to drive business growth. These experiences laid a solid foundation for his later successes in more senior sales and management roles in the IT and consulting sectors.
